Conference organization is quite a challenge. The list of tasks is sizable, time is scarce, and the appetite for the success of the event is considerable. Preparing the program, the budget, booking the hotel, the list of speakers and, finally, promoting the conference at the hotel. Do you know how to effectively promote your event so that tickets sell out to the last piece? Find the answer in this article.
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Conference promotion at the hotel
Someone once said, not without reason, that advertising is the lever of commerce. He was right, there is a lot of truth in that. Today no one can imagine selling without advertising on the Internet anymore.
Advertising on radio, television or print is not only nightmarishly expensive, but also inaccurate in reaching your target audience. E-marketing is currently the most effective and frequently chosen promotional channel. It will also work well for hotel conference promotion. You don't have to hire an advertising agency and pack huge budgets into online advertising. Anyone can advertise online. Also use traditional marketing activities to promote your conference. Combining these activities will increase your conference sales and bring image benefits. Engage partners and conference sponsors to promote the conference at your hotel.
All hands on the primer!
Where to promote yourself? And don't ruin yourself
Social media are huge advertising platforms today.
Social media sites include: Facebook, Instagram, Pinterest, Twitter, and LinkedIn. Start promoting your hotel conference by setting up company profiles in these media. The aforementioned Facebook is today the third Internet search engine next to Google and Youtube. It is on the blue profile that we look for information and reviews about the company. The conclusion is simple, in social media you simply have to be.
Your hotel's conference promotion plan should also include email marketing activities. The third type of advertising on the Internet is the Google Adwords platform. Google's advertising system allows you to advertise on the search network and the ad network.
Let's explore all the possibilities in more detail.
Facebook, Twitter, LinkedIn, Instagram
Company profiles set up on social media are our business cards online.
You will post company successes, new products, new services and events, including conferences, on your profiles. As part of the promotion of the conference at the hotel, you will conduct communications (i.e., post). That is, upload photos and videos and text posts to your profile. This is content that will attract fans, i.e. your potential customers.
Post photos of conference preparations, speaker list development, meetings with sponsors. These are supposed to be short announcements like "We are working on the conference program, we will soon reveal who is on the list of speakers "stay tuned". Shoot short videos of your preparations and upload them to Instagram and Twitter.
Use pictures and short texts to tell your company's story. Good content will find appreciation from your audience, who will comment and share your posts. It's free viral advertising!
How else do you promote conferences at your hotel?
For Facebook and Instagram, use a paid advertising system. In the advertising panel you will precisely define your target audience and with the information about the conference you will reach an engaged audience interested in the topics of your conference. In your advertising posts, inform your audience about the last available seats, promotions for tickets, countdown to the big day. Such advertising messages engage your audience more strongly.
There is still the financial issue. How much do you have to spend on conference promotions? Consider how much you want to spend on advertising on FB and Instagram. A sponsored post can be let go for as little as a few dozen zlotys. For more information, see the official Facebook Ads guide.
Your event is important, relevant and interesting enough to make journalists want to write about it? That's great, send a press release to the relevant editors.
If your conference is national, don't limit yourself, write to all major media outlets. Include an invitation for journalists to attend conferences in the memo. An attractively written press release can draw long-lost reporters to an event. A good incentive for journalists will also be the place of the conference. Who will not be tempted to visit a luxury a hotel on the lake?
Hotel Magellan specajalizes in the organization of business events. Guests of this resort, many times indicate that what attracts the business world here is the attractive tourist location. Information about the conference should also go to your customer base. You can find quite a few free email marketing platforms on the Internet, such as Freshmail. Among this group, there are sure to be people interested in participating in your business event.
If you care about online mentions, send the press release along with the invitation to influencers in your industry. The vision of showing up at an event, taking advantage of free products is a chance for influencers to promote themselves and their business. For your business, it's free advertising on the invited person's blog, vlog or social media.
Don't forget about research institutions, universities, foundations and associations. Such institutions are eager to engage in external initiatives. Cooperation with scientific institutions gives the opportunity to give the conference a more serious character. Which is not insignificant for the sake of conference promotions.
Google's advertising system proposes advertising on the search network and the ad network. The advertisement will be displayed for specific keywords, e.g. hotel conferences, interesting medical conferences. In the keyword planner you will select the words suitable for your event.
In the ad network, your conference will be promoted with graphic, banner or video ads.
Enabling Google Adwords advertising requires specialized skills. While you may be able to set up a company account on the platform yourself, as a beginner you may have trouble turning on relevant and effective advertising. We recommend using the services of an experienced person. A specialist will calculate the budget, suggest places to advertise and choose the right keywords.
Looking for a place for your conferences? Check out business proposal Magellan Hotel.